Outbound Lead Generation Agency: Fully Managed B2B Outbound
An outbound lead generation agency builds and runs the whole outbound motion for you: the data, the buying signals, the sending infrastructure and the reply handling. Reachly does that across cold email, LinkedIn and cold calling for a flat retainer from $3,500 a month, with the first qualified meetings landing in 5 to 7 weeks.
Four layers: data, buying signals, sending infrastructure, replies. Reachly starts every campaign from a signal, so the account is picked before the message is written.
Pick a signal.
What it tells you
A new owner has the number and the budget to hit it.
Who it finds
Companies that added a marketing or growth lead in the last 30 days.
Opening line
I see you just hired a Head of Growth.
Every line names the trigger first. 60 to 80 words, no links, two emails, five to six days apart.
4.9
Average rating from 50+ leaders
10 to 40
Highly interested leads a month, from your exact ICP
5 to 7 wks
To your first qualified meetings
4.57x
Return on the Primal engagement, with CAC down 35%
Week 1 to 3
Build
Map the market, score accounts against real buying signals, source and verify the contacts.
Week 2 to 3
LinkedIn opens
Connection and message steps start first, because LinkedIn needs no domain warmup.
Week 4
Email follows
Dedicated domains have finished warming, so email volume can carry weight.
Week 5 to 7
Meetings land
Replies are triaged and qualified, and the first meetings reach your calendar.
Reachly runs every stepYou take the meeting from week 5
What a Reachly engagement produces
Numbers from live client work, not projections. The Primal figures come from a six-month engagement with a published case study.
4.9
Average rating from 50+ leaders
10 to 40
Highly interested leads a month, from your exact ICP
5 to 7 wks
To your first qualified meetings
4.57x
Return on the Primal engagement
01Week 1 to 3
Build the target list
Reachly maps the addressable market, scores accounts against real buying signals, then sources and verifies every contact.
TAM mapping and ICP definitionDatabases, directories and funding lists are cut down to the accounts that match your buyer.
Signal enrichmentEvery account carries hiring, funding, headcount and product events, so the timing of the first touch is defensible.
Sourcing and verificationContacts are found and validated before a single send, which is what holds bounce rates down.
In parallel
Dedicated domains are bought and start warming on day one.
02Week 2 to 3
LinkedIn opens the conversation
Connection and message steps start first, because LinkedIn needs no domain warmup.
Connection requestsSent at daily limits that keep the profile healthy and the account out of restriction.
Message steps per personaCopy is written per segment, then run against a second version so the winner is measured, not guessed.
Same-day triageReplies are read and answered by a person on the Reachly team.
Why this goes first
It buys three weeks of live conversations while the email domains are still warming.
03Week 4
Email follows at full weight
Dedicated domains have finished warming, so email volume can carry weight.
Dedicated domains and inboxesYour sending reputation is never shared with another client's campaigns.
Sequences per segmentEach slice of the ICP gets its own angle, with an A and a B version running side by side.
Weekly deliverability reviewPlacement, bounce and reply rates are checked every week, and mailboxes are rested when the numbers slip.
The ramp
Volume only increases after warmup completes, which is why week 4 is the honest start date for email.
04Week 5 to 7
Meetings land on your calendar
Replies are triaged and qualified, and the first meetings reach your calendar.
Reply classificationInterested, later and out of scope are each handled on their own track.
QualificationIntent is checked against your criteria before anything is booked, so your team sits with buyers.
BookingMeetings go straight into your calendar with the full thread attached.
What this produces
10 to 40 highly interested leads a month, from your exact ICP.
FAQ
Frequently Asked Questions
Everything you need to know before working with an outbound lead generation agency.
A marketing agency focuses on brand, content, and inbound demand generation. An outbound lead generation agency goes to your prospects directly with targeted messaging tied to buying signals and converts outreach into booked meetings. Different expertise, different tools, different success metrics. Open rates don't measure outbound success. Qualified meetings and pipeline generated do.
A list gives you contact data. Outsourced lead generation gives you qualified meetings. Everything between those two outcomes: enrichment, verification, sequencing, copywriting, deliverability, and reply handling is what an agency provides. Most companies that buy lists and run outreach themselves spend months figuring out why it isn't working.
For 30,000 cold emails a month for a single client, Reachly runs 72 domains at roughly $900 one-off, 180 mailboxes at $640 a month, 45,000 leads of data at about $0.01 all-in ($450), 45,000 verification credits at roughly $500, sequencing software at $50 to $150 a month, and one GTM engineer or an operator plus strategist at $2,500 to $5,000 a month. Most of the cost sits in infrastructure and data rather than in the sending software.
A mailbox comes out of rotation when its reply rate falls below 0.5%, its Smartlead warm-up score drops below 95, or its bounce rate passes 2%. Whichever threshold hits first triggers the rotation. Reachly holds roughly 30% of total sending infrastructure in reserve so a mailbox can be rotated out without pausing a campaign. A domain that lands on an MXToolbox blacklist is retired rather than repaired.
LinkedIn campaigns go live within 2 to 3 weeks. Cold email follows from week 4. Most clients see their first qualified meetings within 3 to 5 weeks of the LinkedIn launch. By month 3, the campaign hits consistent, predictable meeting volume.
B2B companies with average deal values above $5,000 and a clearly defined ICP. One closed deal should more than cover the cost of the engagement. SaaS, professional services, fintech, and commercial real estate are where we have the deepest track record.
We track positive reply rate, qualified meetings booked, and pipeline value generated. We set agreed KPIs at the start of every engagement and report against them weekly. You have a live dashboard and can see every send, reply, and meeting as it happens.
No. We handle the entire outbound flow: data, copy, sending infrastructure, reply management, and meeting booking. We need one point of contact on your side. We hand off every interested lead with fast alerts and full context so your team goes into every call prepared to close.
What Does a Lead Generation Agency Actually Do?
It owns four layers: data, signals, sending, and reply handling. Reachly owns all four.
The four layers
Layer
What it covers
Owned by Reachly
Data
TAM mapping, contact sourcing, verification
Yes
Signals
Hiring, funding, headcount and product events
Yes
Sending
Dedicated domains, warmup, sequencing across email, LinkedIn and phone
Yes
Reply handling
Reply classification, nurturing, meeting booking
Yes
How Much Do Lead Generation Agencies Charge?
Most retainers land between $3,500 and $12,000 a month. Reachly starts at $3,500 on a flat retainer. Published minimums across the market span $1,000 to $33,000, median $5,000, per the 2026 State of GTM Engineering report. Model-by-model breakdown: what a lead generation agency costs.
Pricing models, and the risk each carries
Model
How it works
Your risk
Flat monthly retainer
One fee covers data, infrastructure, copy, sending, replies
Cost is known upfront
Per meeting or per lead
You pay per booked meeting or qualified lead
Volume pressure lowers quality
Per seat or per SDR
You pay per person assigned
You fund headcount, not output
Retainer plus performance
Base fee plus a bonus on booked meetings
Check how a meeting is defined
Reachly’s retainer covers TAM mapping, ICP definition, signal enrichment, sourcing and verification, dedicated domains and warmup, copy, sequencing, reply management, meeting booking and weekly reporting.
How Do You Choose a B2B Lead Generation Agency?
Six questions, each with a checkable answer.
Which sending domains will my campaigns use? Dedicated secondary domains, never your main one.
Who writes the copy? Ask for a sequence written for your market before you sign.
What happens to a reply at 9pm on a Friday? Reply handling is where engagements fail quietly.
Is the data layer billed on top? Enrichment is consumed per record, so a quoted retainer can exclude it.
Which signals trigger my campaigns? A real answer names one: a funding round, a headcount jump, an open role.
What do I own at the end? Workspace, domains and data. Reachly transfers all three.
Is Outsourced Lead Generation Cheaper Than Hiring In-House?
For teams under roughly 50 people, yes. A median SDR package runs $80,000, carries another 30.1% in benefits and payroll tax, and takes three months to ramp before it produces a meeting.
First-year cost, in-house against a retainer
In-house, year one$132,400
Reachly retainer$42,000
$90,400 less in year one, and the first qualified meetings land in week five.
In-house line is an $80,000 median SDR package (The Bridge Group, 2025 SDR Models, Motions & Metrics Report) carrying 30.1% benefits and payroll tax (BLS Employer Costs, March 2026), plus the $1,500 a month floor of the tool stack. Retainer line is Reachly's published entry price of $3,500 a month.
For the SDR-specific comparison, including ramp and 40% annual attrition, see SDR as a service.
One in-house hire
Year one, everything you fund yourself
Entry cost
Base salary plus payroll tax
Tool stack
$1,500 to $4,000 a month
Sending infrastructure
You buy and warm the domains
First meetings
Three to six months
You carry the ramp, the tools and the hiring risk.
Reachly
Managed retainer
Year one, one flat line item
Entry cost
From $3,500 a month
Tool stack
Included
Sending infrastructure
Included
First meetings
Five to seven weeks
One number, and the first meetings land in week five.
Can a Lead Generation Agency Work for US Companies From Outside the US?
Yes. Reachly runs campaigns from Bangkok into North America, Europe and APAC.
Send windows follow the prospect’s working hours.
A phone-heavy motion into one US region suits a local team better.
Campaigns launch from week four. First qualified meetings land in five to seven weeks. Volume is predictable by month three, at 10 to 40 highly interested leads a month.
From signing to 10 to 40 leads a month
Week 4Campaigns go live
Weeks 5 to 7First qualified meetings
Week 1210 to 40 leads a month, steady
The three milestones are Reachly's published commitments. The curve between them is illustrative, not a measured average.
The Great Room, a premium co-working operator in Singapore and Australia, closed $250K+ in contract value and went from about two meetings a quarter to about two a month.
When Is a Lead Generation Agency the Wrong Choice?
Four checks, and the verdict includes the cases where the answer is no.
Should you run outbound?
1Is your addressable market above a few hundred accounts?
2Is a customer worth more than $3,000 a year to you?
3Can you name a trigger that means a company is ready to buy?
4Is someone on your side free to take the meetings?
Highly interested leads a month, from your exact ICP
5 to 7 wks
To your first qualified meetings
4.57x
Return on the Primal engagement, with CAC down 35%
Week 1 to 3
Build
Map the market, score accounts against real buying signals, source and verify the contacts.
Week 2 to 3
LinkedIn opens
Connection and message steps start first, because LinkedIn needs no domain warmup.
Week 4
Email follows
Dedicated domains have finished warming, so email volume can carry weight.
Week 5 to 7
Meetings land
Replies are triaged and qualified, and the first meetings reach your calendar.
Reachly runs every stepYou take the meeting from week 5
Client results
A named engagement, with the numbers it produced
Primal is a performance marketing agency in Thailand with strong brand recognition and a pipeline that leaned almost entirely on paid acquisition. Every new client cost more than the last.
Reachly ran one evergreen campaign into CMOs and CEOs in industries where Primal already had proof, plus four signal-based campaigns triggered by marketing hires, fresh funding, falling traffic, and slipping off page one of Google. Lists were built in Clay and ranked by Google position, so the companies with the most at stake were contacted first. Outreach ran across LinkedIn and email. Campaigns averaged an 8% positive reply rate, and the engagement broke even at three months.
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